Branding
Cox Cloud
Timeline
Feb - Mar 2019
Brand consultant
Role
Brand strategist
Visual designer
Challenge
To create consistent messaging + increase awareness and engagement for available services
Solution
Rebrand the set of services as an umbrella package under Cox Cloud with a new logo + brochure to detail available features.
Background
I was asked to create a logo for Cox Cloud, a collection of services for Cox, a large telecommunication company. They decided that one of their pre-existing services (previously called ODi) will be merged with several others to provide an extensive suite of available options for their clients, and they needed an impactful narrative and visual branding to represent this advancement to their customers.
Brainstorming
I met with clients, stakeholders, and team members involved to brainstorm a set of keywords and values that are representative of the new service. With these concepts in mind, I started to sketch a variety of different ideas and continued to receive feedback and iterate until we converged on a single idea that we all loved.
My initial set of sketches based on the visual image of a cloud and movement forward.
A later iteration of sketches that started to converge on several key ideas revolving around continuity + unity
The final design + color implementations based on Cox brand colors
Applying the logo
I also created an informational brochure conveys the values of the new service and its team. This refreshed brand and materials are now used for all of the communication around this service throughout the company.
CODE Logo
After the success of the Cox Cloud logo, I was asked to create a secondary logo for CODE, the team that will manage the Cox Cloud suite of services.
Because the range of brainstorming was extremely wide for this team and their values, the brainstorming and converging process was very extensive in return.
We eventually converged on several key visuals and ideas that were later presented to the team for consideration.
